Best about us pages for b2b9/4/2023 Allow us to explain just why we like it so much.įirst, it’s about approachability. Extensis RockaĪs mentioned in the intro, this brand’s redesigned website is one of ours. By the time the user finishes browsing through them, the brand almost naturally emerges as a go-to business intelligence partner. Through guides, webinars, videos, and other media, Targit has built a constant stream of free content any business can leverage. Speaking of content: Targit has clearly identified case studies as a central way towards credibility, and it shows through the success stories of current and past clients highlighted prominently on its website.įinally, we have to talk about the Resource Center. That contrasts nicely with the clean and simple design of the rest of the homepage, whose muted colors make a conscious effort to put information and content first. That starts with the hero image, whose vibrant colors catch the eye and immediately draw in the user. The term has become a buzzword, making it difficult for real experts to distinguish themselves.Įnter Targit, a business intelligence suite that’s not afraid to showcase its expertise. Targit Website design and web development for ExtensisHR-Huemor web designīusiness intelligence can be a complex and difficult topic to communicate. Linking recent blog posts at the bottom of the homepage gives readers a natural next step to take to gather more information.įinally, its service pages are clean, straightforward, and link right to lead generation forms with an option to talk about the details of a potential partnership.ģ. For even more in-depth information, case studies linked straight from the homepage provide in-depth social proof. The same approach carries through the symbols in the homepage navigation, easily distinguishing between the types of clients this company serves. That includes subtly communicating safety assurances by showing Fooda employees masked in light of the COVID-19 pandemic. Its homepage illustrations are not just a nice visual but immediately communicate the service and value proposition. That type of niche can make for a difficult website to build, as it’s not easy to explain immediately.īut Fooda’s website is up to the task. Fooda Targitįooda provides a basic need: providing meals to businesses through office lunch services. The volume of reviews shared (more than 1,500 at the time of this writing) removes any doubt about the quality of its products. Including customer reviews is another nice touch that builds instant audience trust. While clean and straightforward, it still brings out a unique brand personality while subtly showing off just what Moo can do in terms of design.Ī clean, professional font only helps to convince a business audience of this brand’s credibility. The homepage design especially sticks out immediately. Moo FoodaĪ company that focuses on stationary and business card printing better get its website design right.įortunately, that’s exactly what Moo does. In fact, each ranking is guided specifically by our team members, who shared their favorite parts and pieces. That experience has guided our rankings of the top 15 B2B sites below. In redesigning its website for a friendlier approach without losing credibility and streamlining the information flow, Huemor was able to reduce bounce rates by 85% while increasing qualified leads by more than 130%. After all, we have our own portfolio of B2B website designs, which has given our team plenty of real-life experience in this unique and nuanced field. All of this is done through the means of your website doing a great job of marketing and positioning themselves as one of the top B2B companies to their target audience. They’re not just engaging, but offer large amounts of relevant information, and natural lead conversion opportunities. It’s also why the website becomes such an important piece of generating qualified leads for further follow-ups and nurturing.Īll of that is reflected in the best B2B website designs. That’s why B2B businesses typically have longer sales cycles. Instead, you’re selling to business customers, often buying teams, who are performing extensive research pulling the trigger. You’re not selling to consumers, who are randomly browsing your Amazon store. Most obviously, B2B websites are special because of their audience. That is, as long as you get the design right. It’s a credibility builder, information hub, and lead conversion machine. In today’s B2B environment, your website can determine the success or failure of your marketing efforts. Get it right, though, and your business can reap the rewards. Your B2B website has to keep in mind all the nuances, from longer sales cycles to different modes of persuasions, that selling to business buyers requires. Designing websites for business audiences is a unique challenge.
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